A Woodford Reserve bourbon bottled in a crystal Baccarat decanter is set to hit shelves in May of 2019.
Woodford Reserve paired up with legendary crystal makers Baccarat to release this decadent XO cognac cask-finished bourbon exclusively in travel retail markets. While the announcement was first made back in October of 2018, the bottles will finally be arriving this month. It will be available for just one year, disappearing in May of 2020.
The two brands worked in close collaboration to create this release, wanting to showcase both French and American legacy in the finished product. The decanter design echoes the classic Woodford Bottle silhouette and features the logos of both companies. It is topped with a crystal stopper and packaged the signature red Baccarat box with opening display doors.
“We are extremely proud to announce the partnership between the world’s finest bourbon and the world’s finest crystal because both represent craftsmanship at the highest level,” said Mark Bacon, Global Brand Director for Woodford Reserve in a press release. “This partnership elevates the category of American Whiskey in the global market.”
The selected market for this release is global indeed – it will only be available at duty-free shops in international airports around the world.
“We are launching this luxury product in travel retail because sophisticated consumers are seeking premium brands — and Woodford Reserve leads the ultra-premium bourbon category globally,” said Marshall Farrer, Senior Vice President and Managing Director of Global Retail Travel for Brown-Forman, the parent company of Woodford Reserve, in a press release.
This luxury product comes with a luxury price tag of $1,500. It’s bottled at Woodford’s standard 90.4 proof, but the cognac cask finish will certainly add something special. Grab your passport and hunt yours down today!
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