Limestone Branch has unveiled a new label for their Yellowstone Select Kentucky Straight Bourbon Whiskey.
Although the Yellowstone brand has been bottled for over a century, Limestone Branch has only owned the name since 2015. They’ve redesigned the Yellowstone Select bottle to emphasize the distillery’s connection with the brand, as well as give the label a more vibrant, eye-catching look.
The new label keeps a similar layout, but swaps out the vintage-feel, cardboard color background for a more modern cream tone. This highlights the gold font, making the bottle easier to read. The distillery has also added their name to the base of the label in larger lettering.
“The new design is more attention-grabbing and draws the eye to the iconic Yellowstone logo, which has been used continuously since 1872,” Cole explained. “Additionally, colorizing the waterfall art was inspired by a recently discovered and previously unknown historic Yellowstone label, which featured a gorgeous, similarly colored rendition of the waterfall.”
Lovers of Yellowstone need not despair: the juice inside the bottle is the same 93 proof blend you know and love. “We are excited about changing the look of Yellowstone Select’s label—we see this as a refresh of this brand,” says Steve Beam, head distiller and co-owner of Limestone Branch Distillery. “While the look is updated, consumers can still expect the same caramel flavor notes and smoky oak and brown sugar finish from the bourbon inside.”
The new packaging will arrive on shelves next month, and will retain a suggested retail price of $40 for a 750 ml. bottle.
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